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The Savvy Canvas — behavioural map

Every element is a considered lever from behavioural science. Click a pin on the canvas or read below.

Spotlight greeting & title

Von Restorff · Goal gradient · Peak-end

One oversized, centred promise owns attention. Isolating the input kills competing stimuli and makes the first move obvious. The warm greeting primes reciprocity before anything is given.

The input field

Fogg B = MAT · Paradox-of-choice mitigation

Ability maximised (one field), motivation implicit, trigger is the focus glow. One input beats six mega menus — observed lab studies show up to 80% less choice paralysis.

Starter chips

Default effect · Priming · Zero-blank-slate

Users hate blank inputs. Context-aware chips do the thinking and subtly prime every Localworks vertical — reorder, quote, fit-out, repair — in three seconds.

Answer Surface (morphing)

Progressive disclosure · Zeigarnik · Information scent

One surface that becomes whatever the intent requires. The user never leaves context. Partially-built journeys create open loops that pull visitors back.

Savvy co-pilot

Social presence · Parasocial warmth · Anchoring

A persistent, reactive companion reduces decision fatigue and increases dwell. Ears perk on typing, mood shifts on hesitation — a presence, not a pop-up.

Cart-as-conversation

Commitment / consistency · Sunk-cost · Peak-end

No cart drawer. Savvy verbalises the running tally. Each add becomes a micro-commitment. The final “tally with delivery” moment is the memorable end-state.

Context Rail

Social proof · Scarcity · Localisation

“12 Geraldton schools ordered this month” + “2 left at Geraldton warehouse”. Localised social proof converts dramatically better than generic bestseller tags.

Journey Trail

Zeigarnik · Endowed progress · Reversibility

A thin breadcrumb of every step. Open loops pull users back. Reversibility removes the commitment anxiety that makes people bounce.